2021 will be a great year
Chemometric Brain was born into a global pandemic! No business plans could have expected this – a Black Swan event like no other for 75 years.
As a start-up which was spun out of an existing company (Blendhub) we have been in the fortunate position we have both a very robust, well developed Software-as-a-Service platform based on years of development and huge amounts of data as well as a very forward looking investors (thank you, Henrik).
At the start of 2020 many of our customers and prospective customers were, understandably, very focussed on ensuring their production continued in a very safe way. No amount of pre-planning could have managed the situation. In the second half of the year as organisations came to terms with new Covid safe processes and practices, they realised that new approaches were needed to ensure supply chain flexibility and create a more resilient digitally based organisation and across their network. The potential value of data across the food industry was increasingly recognised as a way of transforming the supply chain, manufacturing, food quality and identifying food fraud.
Aside for genuine issues arising in manufacturing from errors such as mislabelling, food fraud continues to grow as shown in recent EU reports. And in the context of Covid, due to so many supply difficulties, fraud has probably even increased!
The Chemometric Brain team have put in a fantastic effort in 2020 and I would like to thank everyone in the team who have created certainty in a very uncertain world.
2021 will be a very different world than 2019 – fully we won’t return to ‘normal’ but find a new positive forward looking ‘normal’ which drives the circular economy in a much more profound way. The old ‘normal’ was driving the economy in a completely unsustainable way and we need to change that – and I’m sure we at Chemometric Brain will make a great contribution by fostering quality control digitization to enhance food safety and sustainability.
Next year should be one of growth – personal, organisational, customer, revenue etc – and all the hard work this year has set in good stead for that.
Hopefully are some good things we can all take from 2020 and it has caused lots of change. Change creates opportunities which we can develop next year – so 2021 should be a great year.
Chief Growth Officer at Chemometric Brain
